Depending on how you interact with ListenUp, we may collect:

• Your name and surname.
• Company or organization name.
• Email address.
• Telephone or WhatsApp number.
• Location, tour destination or delivery location.
• Tour dates, number of guests, number of rental days, tour type and system preferences.
• Messages, special requirements and other information you choose to provide.
• Booking, quotation, invoice, payment and proof-of-payment information.
• Website usage, device, browser, IP address and interaction data collected through analytics, cookies, pixels and similar technologies.
• Marketing preferences and records of communications with us.

We may collect personal information when you:

• Submit a quote or contact form on our website.
• Contact us by email, telephone, WhatsApp or another communication channel.
• Request information, demonstrations or support.
• Book or rent equipment from us.
• Make a payment or send proof of payment.
• Subscribe to or interact with marketing communications.
• Browse or use our website.

We use personal information for legitimate business and operational purposes, including to:

• Respond to inquiries and prepare quotations.
• Recommend suitable ListenUp systems for a tour or event.
• Create, manage and fulfill bookings and rentals.
• Coordinate equipment preparation, delivery, collection and support.
• Process invoices, payments and account records.
• Communicate with customers before, during and after a rental.
• Provide customer service and technical support.
• Maintain business, accounting and compliance records.
• Improve our website, services, marketing and customer experience.
• Send marketing communications where permitted by law or where you have agreed to receive them.
• Detect abuse, fraud, security issues or technical problems.
• Comply with legal and regulatory obligations.

Information submitted through our website forms may be sent to and stored in Airtable. Customer and inquiry details may also be emailed to us, stored within WordPress, and recorded in our customer relationship management (CRM) systems and other business systems used to manage inquiries, quotations, bookings and customer service.

These systems may be operated by third-party service providers acting on our behalf.

Our website uses Google Analytics, Meta Pixel and other tracking technologies commonly used on WordPress websites. These technologies may collect information about how visitors use our website, such as pages viewed, actions taken, browser or device information, approximate location derived from technical data, referral information and advertising interactions.

Cookies and similar technologies may be used to remember preferences, measure website performance, understand visitor behavior, improve our services and evaluate or personalize marketing.

Your browser may allow you to block or delete cookies. Some website functionality may be affected if cookies are disabled.

We may use contact information to send relevant news, offers, service information or other marketing communications where permitted by law. You may opt out of marketing emails at any time by using an unsubscribe option where available or by contacting us at info@listenupguidingtech.com.

Opting out of marketing does not prevent us from sending operational communications relating to an inquiry, quotation, booking, rental, payment, support request or other active business relationship.

We do not sell personal information. We may share information only where reasonably necessary for our business operations, including with:

• Hosting, website and WordPress service providers.
• Airtable and CRM providers.
• Email and communications providers.
• Analytics and advertising providers, including Google and Meta.
• Delivery, logistics and service partners where needed to fulfill a booking.
• Professional advisers, accountants, auditors or legal advisers.
• Authorities or other parties where disclosure is required by law.

Some of the systems and service providers we use may store or process information outside South Africa. Where personal information is transferred internationally, we take reasonable steps to ensure that the transfer is handled in accordance with applicable data protection requirements and appropriate safeguards.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain business and transaction records, to resolve disputes, to enforce agreements, and to meet legal, tax, accounting or regulatory requirements.

Retention periods may differ depending on the type of information and the reason for processing it.

We use reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure. No website, internet transmission or electronic storage system can be guaranteed to be completely secure.

Subject to applicable law, you may have the right to:

• Ask whether we hold personal information about you.
• Request access to personal information we hold about you.
• Ask us to correct or update inaccurate information.
• Request deletion or destruction of personal information where legally permitted.
• Object to certain processing of your personal information.
• Withdraw consent where processing is based on consent.
• Opt out of direct marketing communications.

We may need to verify your identity before actioning certain requests.

Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices, security or content of third-party services. You should review the privacy policies of those services before providing personal information to them.

Our services are primarily intended for travel professionals, organizations and adult customers. We do not intentionally collect personal information directly from children through the website for marketing purposes. Where information about minors is provided in connection with a tour or group, the organization or responsible adult providing that information is responsible for ensuring that it is lawfully provided.

We may update this Privacy Policy from time to time to reflect changes in our services, systems, legal obligations or privacy practices. The updated version becomes effective when published on our website unless stated otherwise.

For questions, access requests, corrections, objections or other privacy-related matters, contact:

You may also have the right to lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been processed in contravention of POPIA.